“Luxury isn’t always about the price—sometimes, a €1 espresso outshines a five-star experience.
Here’s why. ☕✨”
Rome is experiencing a true luxury hotel renaissance. As someone born and raised in this city, I couldn’t help but feel a spark of excitement. Maybe one day, this will bring me back home.
But as I walked into the W Rome and later stepped into a nearly forgotten pasticceria, I noticed something interesting. The same espresso, two entirely different experiences.
At the hotel, a well-presented but standardized Marriott coffee. At the small pastry shop, a simple €1 espresso—but one that left a far more lasting impression.
Why?
Because the old woman behind the counter didn’t just serve coffee—she welcomed me with warmth and sincerity. No script. No rehearsed pleasantries. Just genuine human connection.
☕ Most luxury hotels think service is about amenities. They’re wrong.
❌ Many professionals focus on teaching “luxury” through SOPs—but they forget the most powerful tool in hospitality: understanding people & human nature.
✅ Ultra-high-net-worth travellers don’t return for better room service—they return for emotional connection.
As a luxury travel curator, I’ve spent over two decades working across four continents, helping top-tier hospitality brands craft deeper, more meaningful luxury travel experiences for solo travellers and UHNW clients.
Because true luxury isn’t just about perfection—it’s about people.
💡 What’s the most authentic service experience you’ve ever had?
✅ Ultra-high-net-worth travellers don’t return for better room service—they return for emotional connection.
With over two decades of global experience across four continents, I’ve helped luxury brands elevate guest experiences, train high-performing teams, and create lasting emotional connections that drive loyalty and revenue.
Because true luxury isn’t just about perfection—it’s about people.
💡 What’s the most authentic service experience you’ve ever had?